Known for featuring popular celebrities in their campaigns, H&M has once again chosen a big name to front their latest holiday campaign. This time, it’s international pop sensation Katy Perry who will be gracing our screens and magazines. The 30-year-old singer will bring her signature charm and energy to the campaign, spreading joy and togetherness in true H&M fashion. Get ready to see Katy Perry in a global TV and print campaign that will have you feeling festive and fashionable this holiday season.
Singer Katy Perry is following the footsteps of Beyonce and Lady Gaga by becoming the face of H&M’s holiday collection. Perry took to Instagram to give her fans a glimpse of her upcoming campaign, expressing her excitement for being part of the #HappyandMerry Holiday Campaign set to launch later this year.
Dressed in a festive Christmas jumper and red bow, Katy radiates holiday spirit in the sneak peek photos she shared. In a statement, Katy reflected on her personal style evolution starting from her early days shopping at H&M, and how she still loves incorporating H&M pieces into her wardrobe.
Looking forward to the cozy yet stylish holiday fashion that H&M is known for, Katy can’t wait for everyone to see the creative world they have built for the campaign.
In the recently unveiled behind-the-scenes photos from the Swedish fashion giant, Katy exudes festive spirit with her snug Christmas sweater and bright red bow.
The star continues to shine bright, with Katy Perry being celebrated as the first artist to break 75 million digital downloads. A brand spokesperson expressed their excitement about Katy starring in their upcoming holiday campaign, praising her remarkable talent, high energy, and fun personal style. Katy’s achievements include being the top Twitter star with 72 million followers and the only female artist to achieve five Billboard No1s from one album. She also holds the impressive title of having two music videos with over 1 billion views on Vevo. Currently on her Prismatic World Tour across Europe, Asia, and South America, Katy Perry’s success and influence in the music and fashion industry are undeniably immense.
According to a store representative, Katy is adored by the staff for her amazing talent, vibrant energy, and fun fashion sense.
